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This article is constructed to observe questions around the institutionalization of cultural heritage in a time of post-modernity, with emphasis on the cyberculture phenomenon. The research takes as basis the ideas of Llorenc Prats about the agents that have the power to institutionalize the cultural heritage, taking this category as a political power. It is possible to see that since the advent of the cyberspace, people have got different possibilities to organize and mobilize their demands of cultural heritage preservation. This situations, when a group of the take the power to themselves, can be observed at groups at the social network Facebook, a digital place where the community can get organized among cultural heritage demands, to build actions that have the possibility of actualize the preservation, scenario that brings new issues to the ideas of Prats.

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O processo de patrimonialização e a cibercultura: mobilização no ciberespaço através de grupos na rede social Facebook / The cultural heritage process and the cyberculture: cyber-mobilization via groups on the social network Facebook