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espanolDesde 2009-2013 se desarrollo un proyecto en dos etapas donde se intervino en ocho municipios del sureste de Mexico, region considerada como de alta marginacion, trabajando en forma coordinada seis instituciones y 23 investigadores con 480 familias. Se implemento un modelo cuyo principal objetivo fue gestionar la innovacion a partir del potencial del contexto donde trabajan los productores, el cual consta de tres puntos: Los resultados indican que se puede detonar el desarrollo de esas areas marginadas, ser competitivo hasta lograr ser altamente productivo y realizar agro negocios con lo producido y la capacitacion ofrecida por el sistema de extensionismo. Los impactos ambiental, economico, social, indican un avance entre los grupos organizados, dado que se lograron conformar siete agroindustrias a partir de las fortalezas productivas detectadas en un primer diagnostico. EnglishFrom 2009-2013, a two-stage project was developed in eight municipalities in Southeastern Mexico, a region considered to be highly marginalized. It was carried out with 480 families, in coordination with six institutions and 23 researchers. It was implemented a model which the main objective was to manage innovation based on the potential of the context where the producers work. The results indicate three points: it is possible the development of these marginalized areas; it is competitive and could be highly productive; and it could implement agribusiness with the products and the training offered by the extension system. The environmental, economic and social impacts indicate an advance between the organized groups given that seven agribusinesses were established based on the productive strengths detected in the first diagnosis.

EL EXTENSIONISMO A PARTIR DE LA GESTIÓN DE LA INNOVACIÓN EN ÁREAS DE ALTA MARGINACIÓN DE MÉXICO