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Los portales de crowdfunding invierten el proceso de producción tradicional al vender los proyectosaudiovisuales directamente a los propios consumidores finales a través de vídeos e información escrita.En esta investigación nos proponemos conceptualizar el concepto de pitching 2.0 y su desarrollo en estecontexto a través del análisis de proyectos audiovisuales del portal español Verkami.Crowdfunding sites invert the traditional film production process selling audiovisual projects directlyto end consumers through videos and written information. In this paper we aim to conceptualize theconcept of pitching 2.0 and its development in this context through the analysis of audiovisual projectsin the Spanish site Verkami

El pitching 2.0: conceptualización y desarrollo en proyectos de crowdfunding