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. This article shows how two Swiss posters represent a certain representation of the Swiss territory, appropriate to the messages they try to convey. The first one dates from 1942 and invites tourists to stay in the Pays-d'Enhaut (canton of Vaud). The second encourages the Swiss electorate to vote for the Vert'libéral political party in 2019. Through a qualitative approach, we show that the choice of representations, a set of miniatures and sketches, is not neutral. In the light of historical, tourism and political contexts of poster production, the paper decrypts an imagery of a Switzerland for urban dwellers, green for its nature, white for its inhabitants. In both cases, Switzerland is always an island that chooses its images.

La Suisse en miniatures dans deux affiches (1942/2019) : Quelles visées touristique et politique ?