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Drones have been posited as the "signature device of the present moment"(Noys, 2014). Whilst research into the proliferation of drones in militaryand defence spheres is gaining notable momentum, drones in commercial and"civilian" contexts "have remained widely unnoticed in academic research"(Klauser and  Pedrozo, 2015:285). Complementing emergent scholarship in thisarea, this paper seeks to both explore and assert the trade show as a valuablesite of (industry and advocacy) community "copresence" (McCann, 2011).Drawing upon empirical data, this paper unpacks the rhetorical framing of thecommercial drone in the trade-show environment. In so doing, it explores twodominant rhetorical framings, or "techniques of imagination" (Kinsley,2012:1559), of the commercial drone: those of possibility andinevitability. Such an analysis seeks to respond to calls advocating furtherattention to the "making of the drone", prior to its "functioning"(Klauser and Pedrozo, 2015) and end-point applications

Rhetorics of possibility and inevitability in commercial drone tradescapes