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. CCS (carbon capture and storage) is an important issue within the context ofclimate-change mitigation options and has played a major role in the agendasof scientists, researchers, and engineers. While media representations of CCSin Germany from 2004 to 2014 demonstrated the significant mediatization ofthe topic, this cannot be ascribed to science. Instead, CCS media coverage inGermany has been dominated by other stakeholder groups. While CCS is linkedto various industry sectors, such as cement and steel production, the Germandebate has dominantly focussed on the coal and energy branches. This studylooks at the role of science and science public relations (PR) within theGerman public debate by analysing the media coverage of CCS in dailynewspapers from 2004 to 2014. If science wishes to remain proactive withinscience communication, new approaches for future science PR have to bededuced to strengthen, once again, the role of science communication. Amongthese approaches, it is important to pursue a more differentiatedunderstanding of target audiences and regional concerns. Science PR has toaccept that science itself is no longer the only stakeholder and actor withinscience communication.

geoscience communication

The takeover of science communication: how science lost its leading role in the public discourse on carbon capture and storage research in daily newspapers in Germany