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With the purpose to provide a brief overview on different approaches of sustainable design, the paper aims to incite a reflection regarding design process in relation to both conceptual and practical studies of product planning. As an evidence of how the sustainable design could be seen today we refer, more precisely, about the perceptual distinction between two different classifications: "Sustainable Radical Design" and "Incremental Improvement Model of Products" (Walker). The paper is an attempt to deal with a number of concerns associated both consumerism material culture as the post-industrial globalized production.

DESIGN SUSTENTÁVEL RADICAL VERSUS MODELO DE MELHORIA INCREMENTAL DOS PRODUTOS: UM OLHAR PANORÂMICO