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This research explores the role of conceptual exercises during the interior design methodological creation process. It has the purpose to observe the application of activities in the project, focusing on creativity and innovation at the pre-project phase and how these applications interfere within the development of the following stages of the basic project. In that way, it presents the use of imagetic panels in the discipline 'Development of Environmental Decoration Project IV' on the Decoration Master's Degree Course at Fine Arts School of Federal University of Bahia, in the 2015.1 term. Based on the outcomes, the text shows the importance of the approach focused on conceptual aspects, taking into account, therefore, the relevance of those in the designer's work and their decisionmakings. Keyword: project methodology, design processes, concept design, project concept

ESTUDO DE CASO DA APLICAÇÃO DE PAINEIS IMAGÉTICOS COMO METODOLOGIA DE PROJETO EM DESIGN DE INTERIORES