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In this paper, we intend to establish the debate about the importance of developing regional economies through their local products, which must be designed and communicated as tangible expressions of their own cultural identity. Therefore, we seek to reflect upon Strategic Design as a project approach for interpretation and dissemination of the region’s cultural values in the process of developing local products and consequently their territories. Thus, we understand that the co-appropriation of this approach by a community can trigger the discovery of new solutions to old problems and ways that can lead to processes of social innovation.

Processos colaborativos e identidade local: aplicando conceitos do design estratégico