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Deficiencias cromaticas visuais, popularmente conhecidas como daltonismo, afetam a capacidade dos individuos para identificar e/ou diferenciar cores. Para compreender como a deficiencia afeta a percepcao de informacoes cromaticas em embalagens, este estudo utiliza ferramentas de simulacao para obter imagens proximas ao modelo de visao das cores observado por estes individuos. Realizou-se a analise com tres embalagens, selecionadas por conveniencia, caracterizando-se como estudo exploratorio descritivo, de abordagem qualitativa. Foram constatadas alteracoes nos niveis de RGB e HSB das cores analisadas, provocando ruido na compreensao das informacoes cromaticas, uma vez que ocorre a descaracterizacao as cores originalmente propostas.  Color vision deficiency, popularly known as color blindness, affects a portion of the population. They affect the ability of individuals to differentiate between colors and, consequently, to interpret information associated with color-coding. Based on this problem, exploratory research was carried out, with a qualitative approach, in which we evaluated the perception of color information contained in packages. The strategy used was the technical analysis, performed by the researchers, using a color blindness simulator. Changes were observed in the levels of red, green and blue (RGB) images, with important modifications in the hue, saturation, and brightness (HSB), decharacterizing the original chromatic design. The use of color blindness simulation allowed the identification of possible noises and ambiguities in the packaging interface.

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Uso de simulação da visão de daltônicos na avaliação da informação cromática contida em embalagens | The color blinds vision simulation in the evaluation of color information contained in packages