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Through an examination of three special issues devoted to The Lord of the Rings trilogy in Pavement, a New Zealand magazine, I propose to discuss the way in which the representation of these films suggests the complexities of the intersection between the global and the local within New Zealand culture and its consequences in particular in terms of the marginalisation of an indigenous discourse. I draw upon the work of scholars such as T. Bennett and J. Woolacott to define and examine the “reading formations” mobilized by the LOTR phenomenon within such publications as Pavement, directed towards a local NZ ‘hip’ readership

In Search of Authenticity: the ‘Global Popular’ and ‘Quality’ Culture—the Case of The Lord of the Rings Trilogy and Pavement