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The purpose of this study was to see whether fashion image terminology in general use is objective as indicator terms having the same effects on consumers in general and to verify its usefulness as a shared language tool. We found variation in the image terms chosen for fashion styles that combine multiple taste elements. Particularly, clear classification proved difficult as multiple terms were chosen for one style, such as “romantic/feminine,” “country,” “girly,” or “elegant.” This may be connected to the terms themselves having lost objectivity as their distinguishing properties have grown ambiguous through widespread use. However, to some degree limited images were accepted for styles having clear distinguishing features such as texture and color. Clearly, sufficient consideration needs to be given to their selection when using objective sensory categories and image terms in fashion as a communication language.

A Consideration of the Fitness of Fashion Image Terminology to Fashion Styles