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Corporate social responsibility is extensively detailed in the research media. Strategic planning follows a similar treatment. The objective of this research is to relate both variables from the administrative sciences, identify the function of both variables and propose how their relationship is evaluated. This relationship is investigated in the rationalization and coherent participation of the company in society, evoking innovation in the business mission. key words: strategic planning, corporate social responsibility, return on social investment.

Retorno de la inversión social de la estrategia de internacionalización de la MiPymes agrícolas