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This study examines the relationship between online presence and U.S. small firm performance during the 20072009 recessionary period. The paper specifically explores the impact of having a web presence on the return on assets of 570 U. S. small businesses. The analysis revealed that having a web presence positively and significantly improved the return on assets.

THE IMPACT OF ONLINE PRESENCE ON FIRM PERFORMANCE FOR U. S. SMALL BUSINESSES DURING THE 2007-2009 RECESSION