English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

ARTICLE DETAILS ABSTRACT History: Accepted 16 March 2020 Available Online 31 March 2020 Probing the effects of mass media on viewers has always remained a topic of interest for the researchers. This specific study is based on the assessment of the consumption patterns of the TV viewing by schoolgoing children in relation with their demographics. As District Vehari is an economically poor district of Punjab (Pakistan). So the present study intended to evaluate the consumption pattern of TV of school going children of an economically weaker city. The sample comprised of 420 school-going children. A survey questionnaire was developed to collect the required information. Qualitative information was also gathered from the parents of the students to gauge their economic status. Findings of the study revealed that the reason to spend this much time on TV viewing is the economic condition of families. Parents cannot afford personal gadgets for their kids so children are bound to watch TV. However TV viewing varied with the individual differences of the students i.e. age, and gender etc.

Impact of Economic Status on the Consumption Pattern of TV by School Children of District Vehari