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The Aim of this research is to study the factors affecting the consumer behavior in the path of offline to online shopping. To this end, a survey was conducted and the questionnaires were distributed among the students of the university. The replies have been analyzed by chart analysis. The results of the survey has shown that most of the people already doing online shopping and prefer to continue it.the factors such as psychological factors, social factors emotional factors, and the privacy factors which affect the buyer approaches to online purchases. Several attitudes of consumers toward online shopping are not in rest in the study due to the study restricted to Andhra university-Commerce and management Time, the convenience and the recommendations have been identified as important factors. Time was considered to be the affecting factor for the majority of students. Most of the consumers hesitate not to do shopping offline, because of the time concern.

international journal of engineering technology and management sciences

A study on online shopping vs offline shopping with reference to the students of the Department of Commerce and Management Studies, Andhra University,Visakhapatnam