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espanolIntroduccion. La incorporacion de las narrativas inmersivas en medios ha derivado en nuevos modos de produccion y distribucion. Este trabajo presenta entonces un analisis sobre las estrategias de organizacion de videos 360o seguidas por las radiotelevisiones publicas europeas en sus plataformas. Metodologia. Se han observado y recopilado las paginas webs y los canales de YouTube de las radiodifusoras que implementan las narrativas inmersivas en contenidos no ficcion para advertir las tacticas seguidas a la hora de organizar e identificar los videos 360o, asi como su peso en la difusion. Se han empleado tecnicas cuantitativas y se ha disenado una ficha de analisis para examinar un total de 27 webs y 32 canales de YouTube. Resultados y conclusiones. El estudio concluye que las dos plataformas desempenan un papel fundamental como vias de difusion y que en ambas se observa una planificacion estrategica encaminada a destacar y visibilizar dichos videos, aunque mas en YouTube. EnglishIntroduction. The implementation of immersive narratives in the media has resulted in new forms of production and distribution. The paper presents an analysis of the organization strategies for 360-degree video contents carried out by European public broadcasters through their platforms. Method. It has been carried out an observation and collection of data on immersive narratives in non-fiction contents from webpages and YouTube channels of European PSM, in order to identify strategies for organization and identification of 360o videos and to assess their relevance in dissemination. Quantitative techniques have been used, as well as an analysis sheet to examine a total of 27 websites and 32 YouTube channels. Results and conclusions. The study concludes that the two platforms play a key role as dissemination channels. Also, both of them implement a strategic planning aimed at highlighting these videos, although YouTube leads the way.

Innovación en radiotelevisiones públicas europeas: narrativas inmersivas y organización de los contenidos 360 grados en plataformas digitales