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Sukorambi Botanical Garden located in Jember Regency. This attraction is very unique because it combines natural and artificial tourism, viable to attract domestic and/or international tourists. The purpose of this research is to analyze the perceptions and expectations of tourists on the importance and performance of the management employees of Sukorambi Botanical Garden and formulate a strategy to develop Sukorambi Botanical Garden based on the level of perception and expectations of the tourist attraction. The data collection method was carried out through a survey with the research attributes that were compiled in the questionnaire. The level of perception and expectation of tourists to the level of importance and performance of all attributes in Sukorambi Botanical Garden as a whole were analyzed using the Customer Satisfaction Index (CSI) and the division of several research attributes to formulate development strategies were analyzed using Importance Performance Analysis (IPA). CSI results show a value of 74% which means "cause for concern" while the IPA results indicate that the main priority for the development strategy of Sukorambi Botanical Garden is to improve public facilities, optimize employee performance, develop restaurants and evaluate employee performance regularly.

Tourism Development Strategy of Sukorambi Botanical Garden, Jember Regency-based on Tourist Perception