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The automotive industry within Slovak republic is currently leader of industry sector. Innovative solutions and sustainability play a key role in continuous progress of companies. Big Data solutions have currently growing and significantly impact. This article appeals for use of Big Data solutions in automotive industry and their connection to synergy effects in strategic management of automotive industry. Through these new approaches: Big Data solutions and emerging synergy effects is necessary to propose recommendation in order to successful collaborative solutions.

Model Approach for Formation Synergy Effects in Automotive Industry with Support of Big Data Solutions