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This work deals with the image of Spain conveyed through National Geographic Traveler , which is the most read travel magazine in the world, since its foundation in 1984 to 2015. Through the analysis of the contents of its articles, this paper aims to contribute to a better understanding both of Spain’s image abroad (and particularly in the USA) and of the way “popular geographies” represent certain regions, places and societies. In this regard, travel and tourism magazines are still crucial not only for the public perception of geography’s discipline, but also to explain how their readers perceive the world.

La imagen de España en <em>National Geographic Traveler</em> (1984-2015)