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This article is aimed at highlighting the persuasive aspect of maxims and proverbs in Cervantes’ Don Quixote. We will draw a connection between the use of maxims and proverbs and the voices of Quixote and Sancho as a meaningful sign of their viewpoint about the reality of life and the world, as well as a functional strategy which contributes to producing the «character-effect» in the reader’s mind. Don Quixote’s choice of the maxim or moral reflection articulates an individual thought with a universal significance related to a humanist knowledge that opposes his madness about knight-errantry. Sancho, for his part, by employing the popular wisdom of proverbs as a stand for the logics of common sense, causes an impression of a shrewd, sincere mind. Both characters will gradually complement each other, which implies a sense of evolution and an unusual harmony between opposites

Sobre la dimensión persuasiva de la máxima y del refrán en <em>El Quijote</em> y su contribución a la configuración del «efecto-personaje»