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This article presents an ethical-esthetical examination of Oliviero Toscani's shocking photographs. Thereby it shortly introduces Toscani's life and work and proceeds with a description and analysis of three of his major works: the photographs of the anorexic model Isabelle Caro; the advertisement photographs for the jesus-jeans as well as the UNHATE campaign – one of his photo series for United Colors of Benetton. The article aims to point out the ethical implications of his works, especially from a theologian's perspective. It picks up relevant ethical theories and methods of evaluation, such as the principle of double action (Peter Knauer).

creativity studies

AUTHENTIC COMPASSION? O. TOSCANI'S OUTRAGEOUS CAMPAIGNS: AN ETHIC-ESTHETICAL INQUIRY FROM A THEOLOGIAN'S PERSPECTIVE / AUTENTIŠKAS GAILESTIS? ĮŽEIDŽIANČIOS O. TOSCANI KAMPANIJOS: ETINIS-ESTETINIS TYRINĖJIMAS IŠ TEOLOGO PERSPEKTYVOS