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The work contains the use of Holland's method to optimize the process of picking students to study aviation. In the first stage of research, scientific literature was analyzed. Factors influencing the choice of profession were discussed and methods of research were chosen. In the second stage of research, a survey using Holland’s free choice questionnaire and a questionnaire (in shortened form) prepared by Prof. D. Beresnevičienė and related to favorite subjects, courses and electives, value orientations, and self-assessment were conducted in the 10 and 12 forms of four secondary schools in Vilnius. Two hundred pupils were questioned. In the third stage of research, statistical analysis of the data gathered was done.

CRITERIA THAT INFLUENCE THE CHOICE OF VOCATION – THE USE OF HOLLAND'S METHOD TO OPTIMIZE THE PROCESS OF SELECTING STUDENTS FOR AVIATION STUDIES