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Mohamad Arfiman Yosep, Yoyo Sudaryo, Astrin Kusumawardani, Nandan Limakrisna 1) Indonesian College of Economics Building, Faculty of Economics, Jl. Soekarno-Hatta No.448, Bandung 40266, Indonesia 2) Indonesian College of Economics Building, Faculty of Economics, Jl. Soekarno-Hatta No.448, Bandung 40266, Indonesia 3) Indonesian College of Economics Building, Faculty of Economics, Jl. Soekarno-Hatta No.448, Bandung 40266, Indonesia 4) Universitas Persada Indonesia, Jakarta, Indonesia

IMPLEMENTATION OF DIGITAL MARKETING TO INCREASE SATISFACTION AND IMPACT ON THE IMAGE OF BANKING PT BANK CENTRAL ASIA TBK