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Many factors contribute to the educational challenges students face in rural areas, including a lack of funding compared to urban and suburban schools and a lack of role models pursuing postsecondary education. School counselors in all settings are trained to provide education to students about the postsecondary options in demand. College and career counseling with students and families in rural areas requires unique understanding of the rural characteristics that shape community life and family dynamics. National attention on rural education has highlighted a particular need for advising into STEM career fields. Using a phenomenological approach, the researchers examine the beliefs and experiences of eight school counselors working in rural schools regarding their lived experiences of advising students in their rural areas about careers in STEM. Three themes about STEM-focused career development emerged from the interviews with the school counselors, a lack of opportunities and resources, challenging local influences, and ideas for much needed place-based innovations. Implications are discussed for several key players with the ability to improve and increase STEM advising for rural students. Examples include the following: for practicing school counselors, intentional career counseling efforts that include rural families; for counselor educators, the addition of rural field placements and assignments focused on rural student career needs; and for rural communities, combining the school counselor’s efforts with local business and industry to highlight and increase STEM career awareness for students and their families.

How Can They Know What They Don’t Know? The Beliefs and Experiences of Rural School Counselors about STEM Career Advising