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PENGARUH POINT OF PURCHASE (POP) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI PT. MATAHARI DEPARTMENT STORE KOTA BENGKULU 1); Sukardi Putra2); Furqonti Ranidiah3); Ade Tiara Yulinda 1) Department of Management, Faculty of Economic and Business, Universitas Muhammadiyah Bengkulu 2) Department of Accountancy, Faculty of Economic and Business, Universitas Muhammadiyah Bengkulu 3) Department of Management, Faculty of Economic and Business, Universitas Muhammadiyah Bengkulu