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In the early spring of 2013, through the use of social media, the global feminist protest group FEMEN staged a “topless jihad” day in support of Tunisian member, Amina Tyler, who was threatened with physical punishment for posting to Facebook and Twitter images of her naked body, covered in written messages such as “Fuck your morals” and “My body is mine.” Because new media systems have vastly changed communication and information-sharing processes, they have also altered the ways we engage rhetorically in feminist activism. Ouellette argues that in order to engage effectively in feminist activism and foster transnational connections within digital spaces, we need to look at the ways in which texts move and circulate, and how, in and through those movements, textual meanings and rhetorical purposes shift and change. To achieve such goals, Ouellette provides a case study of the events and protests surrounding Tyler and FEMEN’s protests—specifically the texts that circulated, and the political and economic investments undergirding that circulation.

Chapter 14. The Viability of Digital Spaces as Sites for Transnational Feminist Action and Engagement: Why We Need to Look at Digital Circulation