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Industry 4.0 born from the advancement of science and technology characterized by the use of IoT in the industrial world encourages social and economic change, diversification of livelihoods while also being a challenge in economic adaptation. The large use of the internet industry is a challenge for Indonesia with the high youth unemployment rate. Therefore, innovation needs to be in response to the problem of unemployment in the Era of Industry 4.0. Kampung Marketer is one of the models of empowerment that in the process adheres to the principles of Social Capital integrated in the form of social bonding, social bridging, and social linking. This research aims to analyze social capital in empowerment in Kampung Marketer located in Tamansari Village, Karangmoncol Sub-District, Purbalingga Regency of Central Java Province, Indonesia. This research uses qualitative research methods with case study approaches, data collection techniques in this study using observations, interviews, and documentation studies. Validation of data is done by the triangulation techniquCampung Marketer, empowered teenagers, and partners have an internal network (network) to maintain each other and strengthen the structure in it where each part of the structure in this empowerment has different tasks and functions and complements each other. Each network is interconnected and has a resiprosity function. Kampung Marketer was able to reduce the number of unemployed in the village through online businesses and suppress the high rate of urbanization in the local village. On the other hand with the number of partners who come also give multiplayer effect with the arrival of Kampung Marketer, many houses that open small businesses and rent out their homes to become Kampung Marketer offices.

BONDING, BRIDGING, AND LINKING SOCIAL CAPITAL IN EMPOWERING YOUTH IN KAMPUNG MARKETER, INDONESIA