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Higher education institutions generate big data, yet they are not exploited to obtain usable information. Making sense of data within organizations becomes the key factor for success in maintaining sustainability within the market and gaining competitive advantages. Business intelligence and analytics addresses the challenges of data visibility and data integrity that helps to shift the big data to provide deep insights into such data. This research aims to build a customized business intelligence (BI) framework for Sultan Qaboos University (SQU). The research starts with assessing the BI maturity of the educational institutions prior to implementation followed by developing a BI prototype to test BI capabilities of performance management in SQU. The prototype has been tested for the key business activity (KBA): teaching and learning at one college of the university. The results show that the aggregation of the different KBAs and KPIs will contribute to the overall SQU performance and will provide better visibility of how SQU as an organization is functioning, which is the key towards the successful implementation of BI within SQU in the future.

A business intelligence framework for Sultan Qaboos University: A case study in the Middle East