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Baduy tribe is a tribe that lives isolated from the outside world. They live simply blending with nature. Baduy community on structure was divided into two major groups, such as Baduy Dalam and Baduy Luar community. Baduy Dalam has an area of 1,975 hectares with population up to June 2009 was 1,083 people who spread over three villages, while Baduy Luar area covers 3,127 hectares with total population of 10,089 people, consisting of 55 villages. Administratively, the Baduy government is in Banten Province, Indonesia. According to Statistics Indonesia (BPS), tourist visits to Baduy have increased significantly, though they should be borne by strict customary rules that make some tourists uncomfortable. According to those phenomena occurs and the research results towards influencing variables, the authors were interested in carried out the research to find out if destination awareness, image and experience have impact on travel decision to tourist destinations Baduy. The method used was conclusive research design with causal research to examined those hypothesis and link This research were concluded that destination awareness and destination experience has a negative and significant impact on travel decisions while destination image has a positive and significant impact on travel decisions. The author hopes that further research could re-examine those variables studied but in different cultural tourism destinations or re-test the variables that influence travel decisions that have not been tested in this research.

The Influence of Destination Awareness, Destination Image and Destination Experience on Travel Decision to Baduy Cultural Tourist Destination, Banten