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This article interrogates the use of figurative language in HIV/ AIDS representations and framings in Gikuyu mukingo songs. The paper locates itself within the frameworks of Critical Discourse Analysis (CDA) and Systemic Functional Linguistics Theory (SFL) as the theoretical orientations to the article of HIV/AIDS discourse. The CDA primarily studies the way social power abuse; inequality and dominance are enacted, resisted and reproduced by text and talk in the social and political context, while the Systemic Functional Linguistics (SFL) offers a contribution of language in social situations centred predominantly on its relevance to functions, explanation and interpretation of the texts. These theoretical underpinnings served to examine the functions of informative, imperative and emotive in HIV/AIDS discourse. This paper adopted a cross-section design to help to describe the characteristics of the variables of the article. The article has been conducted among public transport operators in Nyeri town. Purposive and snowball sampling was used since randomization was impossible due to the lack of sampling frame as well as due to the mobile nature of public transport operators. Structured interviews and Focus Group Discussions (FGD) has been used for data collection. Data analysis was done using traditional thematic analysis. The findings of this article have shown that there is heavy use of figurative language in HIV/AIDS discourse in Gikuyu, which is culturally relevant. This language constructs sexuality and gender, depicting the role of masculinity and femininity in the HIV/AIDS spread. The HIV/AIDS discourse also constructs gender power inequalities that promote HIV/AIDS spread.

scholars international journal of linguistics and literature

The Coded Language of HIV/AIDS: The Creative Use of Figurative Language in HIV/AIDS discourse in Gikuyu “Mukingo” songs and common-talk by public transport operators in Nyeri Town