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espanolThis article is supported by the inquiry "Mexican Food Consumption" Tex-Mex "in the Metropolitan Area of ​​the City of Cali. A case analysis ”was promoted based on a mixed approach, where sociodemographic variables were examined and calculated; the peculiarities of consumers such as: individual and parental precedents for the consumption of Tex-Mex food, purchase motivations, consumption patterns and the abandonment of consumption towards products, the different forms of consumption where consumption patterns were investigated, means of consumption, customs and habits of consumers; In addition, economic, educational, family and health problems. This research is based on sociodemographic variations and certain particularities of consumers. Through 84 interviews with users of the Buffet Mexican Buffet franchises, which were located in different establishments of this brand; to those who were administered a semi-structured interview, the result of a pilot test and corroborated by experts, the results were analyzed in the INFOSTAT Software, where they prevailed: that men predominate as the main consumers of Tex-Mex food, particularly single and without children, aged between 14 and 45, with university studies, most of them located socioeconomically in the middle stratum and with family precedents of second degree of consanguinity and affinity, promoting the consumption of this type of food at an early age, between 14 and 21 years approximately, where a history of Tex-Mex food consumption is displayed. EnglishEste articulo esta soportado en la indagacion “Consumo de Comida Mexicana “Tex-Mex” en el Area Metropolitana de la Ciudad de Cali. Un analisis de caso”. Se fomento a partir de un enfoque mixto, donde se examinaron y calcularon variables sociodemograficas; las particularidades de los consumidores como: precedentes individuales y parentales para el consumo de comida Tex-Mex, motivaciones de compra, patrones de consumo y el abandono del consumo hacia los productos, las diferentes formas de consumo en donde se indagaron los patrones de consumo, medios de consumo, costumbres y habitos de los consumidores; ademas, inconvenientes economicos, educativos, familiares y de salud. Esta investigacion se orienta en variaciones sociodemograficas y ciertas particularidades de los consumidores. Mediante 84 entrevistas realizadas a los usuarios de las franquicias de Butacos Buffet Mexicano, que se ubicaron en diferentes establecimientos de esta marca; a los que se les administro una entrevista semiestructurada, resultado de una prueba piloto y corroborada por expertos, los resultados fueron analizados en el Software INFOSTAT, donde prevalecieron: que los hombres predominan como principales consumidores de la comida Tex-Mex, particularmente solteros y sin hijos, de edades entre los 14 y 45 anos, con estudios universitarios, la mayoria ubicados socioeconomicamente en estrato medio y con precedentes familiares de segundo grado de consanguinidad y afinidad, promoviendo el consumo este tipo de comida a temprana edad, entre los 14 y 21 anos aproximadamente, en donde se exhibe un historial del consumo de comida Tex-Mex.

Características sociodemográficas de los consumidores de comida mexicana “TEX-MEX” en Cali-Colombia