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Finding ways to improve the business activity of enterprises should be based on assessing the potential of their economic development. The article substantiates the feasibility of using for the purpose of such estimation of the index of market value of enterprises. The hierarchical nature of the formation of this value is established. The general approach to using the market value indicator of enterprises in assessing the potential of their economic development is presented

ОСОБЛИВОСТІ ОЦІНЮВАННЯ ПОТЕНЦІАЛУ ЕКОНОМІЧНОГО РОЗВИТКУ ПІДПРИЄМСТВ З ВИКОРИСТАННЯМ ПОКАЗНИКА ЇХ РИНКОВОЇ ВАРТОСТІ