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Dragon fruit is one of the commodities with the increasing prospective i n the market. The increas e d of demand and consumption of dragon fruit needs ways to increase product ivity in some centres of production . The purposes of this study were to analyze production, cost, revenue, income , R/C ratio , marketing channel, margin , and profi t of marketing of dragon fruit . The study was conducted from September to December 2018 in Sanggulan Village, Sebulu Sub regency , Kutai Kartanegara Regency. The sampling method us ed census and snowball. Data collected were the primary  and secondary data. Data analysis was done to calculate cost, revenue, income, R/C ratio, and marketing margin. The average of production, cost, revenue, and income of dragon fruit was as many as 12 , 038 .00 kg ha -1 th -1 ,  Rp63 , 266 , 389 .00 ha -1 th -1 , Rp120 , 583 , 333 .00 ha -1 th -1 , and Rp57 , 316 , 944 .00 ha -1 th -1 , respectively. R/C ratio is 1 . 91 that meant dragon fruit farming is feasible to farm. M arketing channel is two levels from farmer to trader to retailer to consumer. Marketing margin owned by trader and retailer wa s Rp2,000 .00 k g -1 and  Rp3,000 .00  kg -1 , respectively. Marketing p rofit which received by trader and retailer wa s as much as Rp1,979 .00 k g -1 and Rp2,985 .00 kg -1 , respectively.

jurnal agribisnis dan komunikasi pertanian

ANALISIS USAHATANI DAN PEMASARAN BUAH NAGA (Hylocereus costaricensis) DI DESA SANGGULAN KECAMATAN SEBULU KABUPATEN KUTAI KARTANEGARA (Analysis of Farming and Marketing of Dragon Fruit (Hylocereus costaricensis) in Sanggulan Village Sebulu Subregency Kutai Kartanegara Regency)