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espanolUn capitulo fundamental de la obra de Eliseo Veron es su teoria de la circulacion, concepto de amplia repercusion desde sus escritos de la decada del ochenta y que siguio ocupando un lugar central en su obra en sus ultimos anos. Tal como sostiene Veron (2013) en La semiosis social 2. Ideas, momentos, interpretantes, la proposicion central de la circulacion, que consiste en la diferencia entre produccion y reconocimiento, sigue vigente aun hoy para comprender situaciones de intercambio mediatizadas y no mediatizadas. Es legitimo preguntarnos sobre la vigencia de un concepto que fue disenado para estudiar una situacion mediatica y comunicacional distinta a la actual, en la era del dominio hegemonico de los medios de comunicacion masiva. En esta exposicion nos proponemos examinar la vigencia del concepto de circulacion en el contexto del gran cambio comunicacional que estamos viviendo, con la crisis de los medios de comunicacion masiva y la emergencia de los llamados “nuevos medios” con base en Internet. EnglishA fundamental chapter of Eliseo Veron’s work is his theory of circulation, a concept that has had a wide impact since his writings in the eighties and which continued to occupy a central place in his work in his later years. As stated by Veron (2013) in La semiosis social 2. Ideas, moments, interpretants, the central proposition of circulation, which consists of the difference between production and recognition, is still valid today to understand situations of mediated and non-mediated exchange. It is legitimate to ask about the validity of a concept that was designed to study a media and communication situation different from the current one, in the era of hegemonic dominion of the mass media. In this text we propose to examine the validity of the circulation concept in the context of the great communicational change, and the mass media crisis that implies the emergence of the so-called “new media” based on the Internet.

¿Cómo seguir? La teoría veroniana y las nuevas condiciones de circulación del sentido.