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DOI: 10.35631/IJLGC.518004. Today, new media especially social media became an important tool in human life from providing information, communication; discuss an issue to mobilize people. People can do whatever they want just by using social media every time for 24 hours and everywhere regardless of time or place. Moreover, new media either Facebook, Twitter or Youtube use by everyone including politicians these days to share their agenda, besides other methods. In India, the use of new media mainly Twitter seen play an important in Delhi General Election 2014. For example, most of the election participant such as Narendra Modi or and their parties, Bharatiya Janata Party (BPJ) seen using new media extensively in their online campaign to attract the voter. Thus, the purpose of this research is to understand the roles of new media on politic in India and how politician uses Facebook, Twitter or Youtube in their online campaign and spread out agenda. For this purpose, an in-depth interview (qualitative) was used to get the findings on the impact of new media in politics. There is few media organization staff and former worker partook in an in-depth interview. In the end, this study found that new media, of course, can affect people especially when it is being used frequently.

ROLES OF NEW MEDIA IN INDIA POLITICAL LANDSCAPE