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The article substantiates the external and internal factors of professional training of future service professionals in the educational and production cluster. External factors include legal, economic, socio-demographic, scientific and technological factors. Internal factors determine the management activities, information and educational environment, professional competence of teachers. Legislative and legal factors, which have the character of current legislative acts of the state, regional, local levels and legal norms, regulate the relations between the participants of the educational process and outline the prospects for their further development. Economic ensure a balanced cooperation between the participants of the educational and production cluster. Among the socio-demographic factors an important place is occupied by the social order, gender and age structure of the country's population, employment of the working population. Scientific and technological factors determine the structure of professional training, the emergence of its new forms, types and specialization. Management activity in the cluster structure is determined by the integration of entities associated with the educational and production cycle, provides for the satisfaction of students and representatives of enterprises through the introduction of a single strategy for training and human resource development. The information and educational environment is created to provide conditions for effective interaction of participants of the educational and production cluster, implementation of joint projects and initiatives for the development of professional competence of future service professionals. In the conditions of cluster association, the increase of the level of professional competence of pedagogical workers is important for the professional training of future specialists and is evaluated according to the only complex criteria based on the principles: transparency; reliability; accessibility; pedagogical optimism; flexibility.

ЧИННИКИ ПРОФЕСІЙНОЇ ПІДГОТОВКИ МАЙБУТНІХ ФАХІВЦІВ СФЕРИ ПОСЛУГ В УМОВАХ ОСВІТНЬО-ВИРОБНИЧОГО КЛАСТЕРА