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The power aspect in conceptualising importer-exporter interaction is very critical, but few studies are available concerning this issue in the context of export distribution channels. This article explores the powerrelated dimension of importer-exporter interaction. An effort has been made to discern the pattern of perceptual differences between a number of importer-exporter pairs. It has been found that broadly speaking, the importer exercises higher levels of power over the exporter rather than vice-versa. But the perceptual differences between the importer and exporter do not follow a systematic pattern. Research efforts have significant implications for the exporters’ community, generally in developed and particularly in developing countries such as Pakistan.

Developed Countries’ (DC) Buyers Apply Higher Levels of Power over the Exporters from A Country such as Pakistan: A Perceptual Study