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The study is conducted to identify the influential factors and to evaluate their impact on the tourists’ decision of choosing destination, in the case of Chau Doc City. The study was carried out through qualitative and quantitative methoads by making survey on 400 tourists. The Trường Đại học An Giang Công ty TNHH Lotte Cinema Ngày nhận bài: 21/5/2018; Ngày nhận kết quả bình duyệt: 26/9/2018; Ngày chấp nhận đăng: 24/10/2018 Email: hbnhatagu@gmail.com An Giang University Lottecinema VietNam Company Limited Received date: 21 May 2018 ; Revised date: 26 September 2018; Accepted date: 24 October 2018 results show that eight factors influencing the tourists’ decision of choosing Chau Doc city as a destination, ranked from the strongest to the least impact including access to infrastructure, scenic environment, destination information, leisure activities, economy and politics, cuisine and shopping, history and culture, and tourism motivation.

INFLUENCIAL FACTORS ON TOURISTS’ DECISION TO TOURISM DESTINATION: A CASE STUDY OF CHAU DOC, AN GIANG