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With the onset of the fourth industrial revolution, technology has become a decisive part of human lives, and is used to speed up the processes of individuals and firms. The connected life employing the internet such as the adoption of e-commerce, which is an innovative technology adoption by firms as part of their business strategies is also one of the elements in the fourth industrial revolution, The successful innovative adoption is a critical task for any company and therefore, during the past few decades, the researchers have applied a few technological adoption models for their studies at the firm

Literature Review of Technology Adoption Models at Firm Level; Special Reference to E-Commerce Adoption