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The growth of studies focused on Community Based Tourism (CBT) has accompanied the expansion of initiatives in this area, whose socio-productive arrangements are based on experiences that place the protagonism of actions related to tourism products and services in the communities that receive them, and which have been an important element of socioeconomic insertion of local populations in activities related to tourism, contributing to the creation of currency in these places and mitigation of regional and social inequalities. When one considers the academic production in the area, it can be seen that governance emerges as one of the limiting factors to the consolidation of CBT experiences. In this sense, Albuquerque (2016) proposed a model to analyze it, based on the premise that governance conditions the reproduction of the principles of participation and community protagonism, central to the discussions of CBT. Based on this assertion, this article aims to analyze governance in a Community Based Tourism experience based on the empirical verification of the Governance Analysis Model of Community Based Tourism MAG of TBC proposed by Albuquerque (2016). For this purpose, an investigation was made based on the Association for Community Development of Chã de Jardim ADESCO -, located in the municipality of Areia, state of Paraíba, whose activities are focused on the offer of services related to tourism, from which work, income and, in a broader sense, local development are generated. As a methodological procedure, a qualitative approach was adopted, based on the content analysis of semi-structured interviews with five members who play a leading role in the association, and on the application of the MAG model of the TBC and its dimensions, which founded the categorical framework used. The results ratified the applicability of MAG of the CBT in this type of organizational arrangement and pointed out that the dimensions that it presents participation, Brazilian Journal of Development Braz. J. of Develop., Curitiba, v. 6, n. 11, p.85908-85925, nov. 2020. ISSN 2525-8761 85909 transparency and effectiveness as well as its constituent elements, are imbued in the governance of ADESCO.

brazilian journal of development

ANÁLISE DA GOVERNANÇA EM UMA EXPERIÊNCIA DE TURISMO DE BASE COMUNITÁRIA: APLICAÇÃO DO MODELO MAG DO TBC À ADESCO / GOVERNANCE ANALYSIS IN A COMMUNITY BASED TOURISM EXPERIENCE: APPLICATION OF THE TBC MAG MODEL TO ADESCO