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This research examined factors affecting Diffusion of Entitlement to identify the most likely individual to be prone to Diffusion of Entitlement.  This was explored by considering 3 key factors; Self-esteem, Emotional Intelligence, and Culture Orientation. An online survey of a cross-sectional correlational design was conducted on 96 undergraduate students (21 males and 75 females, mean age = 21.1, SD = 4.72) from Coventry University, UK. 3 scales measuring the 3 independent variables along with a decision vignette to measure if an individual was prone to Diffusion of Entitlement or not was provided. The results were analyzed to show a high significance value for High Emotional Intelligence predicting Diffusion of Entitlement and no prediction from Self Esteem and Culture Orientation.

Factors Affecting Diffusion of Entitlement in Consumption of Scarce Commodities: A Psychological Approach