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Corporate employees like to save the time they spend commuting to work. However, public transport in many emerging cities is not scheduled. Only big enterprises can afford scheduled staff buses. Rideshare services (e.g., Uber, Lyft, Pathao) can be a good alternative but are not affordable for every individual. This study aims to design a group rideshare service as a sustainable alternative for potential employees. For that purpose, it is important to know their commuting pattern. A survey was carried out on 314 employees of 20 Small and Medium Enterprises (SMEs) working in one office complex. This paper reports their current travel pattern in terms of distance, cost, time, and mode of transportations to measure their potentiality to use a group rideshare service uniquely designed for a work commute. This paper recommends that employees living within a distance of 2.5–15 km, currently using motorized vehicle for their work commute, who can spend $40 USD a month for work commute and agree to a mutually-determined commuting schedule are the most fitting potential users for an effective and financially sustainable rideshare service for the studied community. The same methodology can be used to obtain the potential ride share users to design a ride share model for other similar communities.

Travel Behavior of SME Employees in Their Work Commute in Emerging Cities: A Case Study in Dhaka City, Bangladesh