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In Spain, a new challenge is emerging due to the increase of many recreational bicyclists on two-lane rural roads. These facilities have been mainly designed for motorized vehicles, so the coexistence of cyclists and drivers produces an impact, in terms of road safety and operation. In order to analyze the occurrence of crashes and enhance safety for bicycling, it is crucial to know the cycling volume. Standard procedures recommend using data from permanent stations and temporary short counts, but bicycle volumes are rarely monitored in rural roads. However, bicyclists tend to track their leisure and exercise activities with fitness apps that use GPS. In this context, this research aims at analyzing the daily and seasonal variability of the Strava Usage Rate (SUR), defined as the proportion of bicyclists using the Strava app along a certain segment on rural highways, to estimate the Annual Average Daily Bicycle (AADB) volume on rural roads. The findings of this study offer possible solutions to policy makers in terms of planning and design of the cycling network. Moreover, the use of crowdsourced data from the Strava app will potentially save costs to public agencies, since public data could replace costly counting campaigns.

An Examination of the Strava Usage Rate—A Parameter to Estimate Average Annual Daily Bicycle Volumes on Rural Roadways