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Aotearoa New Zealand Prime Minister Jacinda Ardern’s management of COVID-19 media conferences demonstrated a complex negotiation of expressions of ‘kindness’ and political ‘control’ as Ardern sought to unify the national public and implement a national emergency that closed the border and suspended civil liberties and freedom of movement. This article considers the distinctive positive leadership style of Ardern while also demonstrating the ways it is grounded in the exigencies of the political field. A critical reading of Ardern’s media conference answers reveals four nominated categories: positive assertions, management of conflict/disagreement, delineation of politician role/responsibility, and political evasion. The four categories map the terrain of agreement and disagreement and they locate the subject position of the politician on that terrain.

Kindness and Control: The Political Leadership of Jacinda Ardern in the Aotearoa New Zealand COVID-19 Media Conferences