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The brain is inherently proactive, constantly predicting the when (moment) and what (content) of future input in order to optimize information processing. Previous research on such predictions has mainly studied the “when” or “what” domain separately, missing to investigate the potential integration of both types of predictive information. In the absence of such integration, temporal cues are assumed to enhance any upcoming content at the predicted moment in time (general temporal predictor). However, if the when and what prediction domain were integrated, a much more flexible neural mechanism may be proposed in which temporal-feature interactions would allow for the creation of multiple concurrent time-content predictions (parallel time-content predictor). Here, we used a temporal association paradigm in two experiments in which sound identity was systematically paired with a specific time delay after the offset of a rhythmic visual input stream. In Experiment 1, we revealed that participants associated the time delay of presentation with the identity of the sound. In Experiment 2, we unexpectedly found that the strength of this temporal association was  negatively  related to the EEG steady-state evoked responses (SSVEP) in preceding trials, showing that after high neuronal responses participants responded inconsistent with the time-content associations, similar to adaptation mechanisms. In this experiment, time-content associations were only present for low SSVEP responses in previous trials. These results tentatively show that it is possible to represent multiple time-content paired predictions in parallel, however, future research is needed to investigate this interaction further.

Interactions Between Rhythmic and Feature Predictions to Create Parallel Time-Content Associations