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espanolLos casos de redes de comida alternativa surgen en muchos paises del mundo. Tambien estan creciendo en Hungria, aunque estos movimientos aun se encuentran en una etapa temprana de desarrollo (Benedek & Balazs, 2014a). El presente estudio tiene como objetivo profundizar nuestra comprension de la experiencia personal de los participantes en las redes en Hungria al revelar su motivacion para participar. Este articulo presenta la investigacion empirica realizada entre miembros de diferentes redes ubicadas en Hungria. A partir del analisis de entrevistas cualitativas, los principales factores motivacionales son identificados por los diferentes tipos de redes. Se pueden clasificar dos tipos de factores motivacionales: factores individuales y comunitarios. Los factores individuales van desde factores basados en la seguridad hasta factores relacionados con la autorrealizacion, en linea con el modelo clasico de la teoria de las necesidades de Maslow (1943). Los factores de motivacion basados en la comunidad van desde motivaciones directamente relacionadas con la comunidad en torno a la comida hasta ideas abstractas relacionadas con el sistema alimentario EnglishAlternative food network (AFN) cases are now reported in many countries worldwide. They are growing in Hungary as well, though the alternative food movement is still at an early stage of development (Benedek & Balazs, 2014a). The current study aims to deepen our understanding of the personal experience of participants in AFNs in Hungary by revealing their motivation for participation. This paper presents empirical research carried out among members of different AFNs located in Hungary. Based on the analysis of qualitative interviews, the main motivational factors are identified by the different types of AFNs. Two types of motivational factors can be classified: individual and community-based factors. The individual factors range from security-based factors to self-realization-related factors, in line with the classical model of Maslow’s theory of needs (1943). The community-based motivational factors range from motivations directly related to the community around food to abstract ideas related to the food system.

Quality. Local. Social. What else? – Which factors motivate consumers to participate in alternative food networks in Hungary?