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The article deals the theoretical and practical aspects of increasing the site’s conversion by improving its usability and, in particular, introducing a quiz survey. On the basis of the experiment, the effectiveness of this method was proved in comparison with the usual survey form. Ключевые слова: конверсионность, эффективность digital-стратегии, анализ, исследование, лидогенерация, юзабилити.

Assessment of Efficiency of Using Quiz Questionnaire to Increase Site Conversion