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This study aims to develop Pop-Up learning media based on local wisdom for the fourth grade of elementary school, Theme of 8 “Daerah Tempat Tinggalku” and to test whether the media developed is more effective than the media that teachers have applied so far in learning The research method used is Research and Development according to Borg &amp; Gall. The research was carried in seven steps which was divided into 4 stages of research, these are preliminary research, planning and media development; validation, revision, and evaluation; and media implementation. Technique of collecting data used in this research is observations, interviews, questionnaires and tests. Based on the research data, it shows that the results of the needs analysis obtained based on preliminary research are very necessary for the development of learning media that can be used for the fourth grade in learning, that is the need to develop Pop Up media based on local wisdom. The media developed in this research is Pop Up media based on local wisdom. The media developed has passed the validity test of experts and peers. It can be concluded that the development of Pop Up media based on local wisdom is effective and worthy of use in improving the learning outcomes of fourth grade elementary school students in Kudus district

DEVELOPMENT OF POP-UP MEDIA BASED ON LOCAL WISDOM IN THE FOURTH GRADE OF ELEMENTARY SCHOOL ON THEME 8 DAERAH TEMPAT TINGGALKU