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If William Shakespeare was alive he would have corrected his statements regarding "The Meaning Of A Name", because in this modern age has a great significance. The name is a prayer, the name is hope. A man named Budiman certainly expected to be a virtuous son by her parents. Likewise with a person named Sholeh certainly expected by the parents of children who will be pious in the future.In the world of business and commerce, the name also has an influence for the advancement of a business. Name for an entrepreneur is a brand (brand), can be a trademark or service mark. Indeed, for employers brand is not a name without meaning. But the brand is a high value product. Because with a brand was going to distinguish the benefits of a product with another product. Distinction, for example by providing signs, pictures, colors, numbers, words, or a combination of all these elements as defined in Article 1 paragraph 1 of Act No. 15 of 2001 on Brand. Although in practice it is often used to build brand loyalty. But not the least effort to build consumer loyalty is done in ways that are not healthy is by piggybacking on the names of brands that are registered or famous. The ways such a course has violated the procedure of acquisition of a brand name for the purpose of trade and services. Keywords: brand, first to file, intellectual property right.

adil : jurnal hukum/jurnal hukum adil

TINJAUAN YURIDIS UU NO. 15 TAHUN 2001 TENTANG MEREK : SISI LAIN KELEMAHAN SISTEM FIRST TO FILE DALAM PERLINDUNGAN HUKUM ATAS MEREK SEBAGAI BAGIAN DARI HAK ATAS KEKAYAAN INTELEKTUAL (HaKI)